PromoCodeWatch: 2017 Accuracy Study (Consumer Advisory)

Highlights:

  • We are highlighting the website PromoCodeWatch.com as being harmful to consumers. The website utilizes a sophisticated combination of on-page and off-page webspam tactics to boost its search rankings, mislead users, and boost its revenues. The company then reinvests its profits in further manipulating its search rankings, harming more consumers.
  • On the one hand, PromoCodeWatch is utilizing a technique which has been banned by Google known as "paid links" as its primary user acquisition strategy. On December 6, 2016, Google's spokesperson for webspam, John Mueller, confirmed that PromoCodeWatch was utilizing paid links to boost its search rankings.
  • On the other hand, we found that PromoCodeWatch also employs specific automated techniques to mislead users on its own website. The site purports to display accurate, working promo codes, however, when tested, the vast majority of PromoCodeWatch's promo codes do not work. In our study, 93% of their codes were either invalid, expired, or fake.
  • PromoCodeWatch goes beyond simply posting such invalid codes, they proactively disguise these codes as real ones in an apparent attempt to mislead users. First, they mark their promo codes with a "verified" label, making them appear as if they have been tested by PromoCodeWatch staff. However, we found this label appearing even on obviously fake coupon codes the site posted for stores such as 23andMe, which expressly does not offer coupon codes at all. Second, they programmatically update the expiration dates of all their coupon codes each night site-wide, in a way to push such dates back on a daily basis so that they appear to be expiring soon, but they never actually expire and cycle off the PromoCodeWatch.com website.
  • We ran a study on PromoCodeWatch.com from December 2016 through February 2017 and documented in detail the above-mentioned tactics being employed across their site. This report is intended to expose the on-page strategies being employed by PromoCodeWatch.com to mislead users.
  • Overall, PromoCodeWatch misleads users into thinking their pages contain real and valid coupon codes, leading them to click on these codes and therefore earning affiliate revenues for the company. The company then appears to reinvest these profits in an elaborate and expensive strategy centered on paid links, which further boosts its visibility on Google.
  • We believe that if left unchecked, PromoCodeWatch will continue to grow its search rankings, and in turn continue to invest in improper search marketing tactics, harming more consumers along the way. We invite other webmasters who participate in the online coupons industry to report PromoCodeWatch as a webspam site to reduce further harm to consumers and our industry overall.

Why this report?

Our mission at ZipfWorks and Dealspotr is to make finding working coupons 10x easier, while ridding the world of expired codes. We achieve this in two ways.

First, through Dealspotr, we provide the most comprehensive and accurate coupon search tool in the industry - we achieve this through crowdsourcing at scale, partnering with our community of 40,000 deal enthusiasts who make over 10,000 coupon edits everyday to ensure our codes are fully tested and up-to-date.

Second, given widespread spam in the online coupons industry, we partner with Google and our established industry peers to identify harmful sites that impede users from finding working coupons. It is relatively easy and inexpensive to launch a "shell" coupon site that looks real, and then invest in improper SEO techniques to garner traffic and earn revenues, so unfortunately this happens rather often. However, by highlighting the companies that are pursuing spam tactics, we believe we can protect our industry from these industry participants.

Below, we have documented the webspam techniques used by PromoCodeWatch to actively mislead users of its website by posting invalid, fake, and very old promo codes while disguising them as real codes that are likely to work if clicked on.

Table of contents:

False expiration dates which are programmatically updated nightly to mislead users

One of the important pieces of information that a coupon site provides about each coupon they list is that coupon's expiration date. At Dealspotr we spend enormous effort getting these dates correct, so that shoppers will know how much time they have to use a particular coupon before it expires.

We tracked PromoCodeWatch in detail from December 2016 to February 2017, and we observed a highly unusual pattern on their website. Each night, PromoCodeWatch appeared to systematically update the expiration dates of a large percentage of its coupons across its entire site, with seemingly no regard to whether such dates were actually accurate. In particular, PromoCodeWatch auto-generates random expiration dates for coupons that are fake, invalid, or expired.

Here's just one example of what we observed as a general pattern across PromoCodeWatch's entire website, for IT Cosmetics:

PromoCodeWatch.com fake coupon code scheme, auto-generated expiration dates for IT Cosmetics

We tracked 31 store pages on PromoCodeWatch in detail over a two month period, and we observed this technique being used on 28 of them. Here's just one more example this time for Fabletics:

PromoCodeWatch.com fake coupon code scheme, auto-generated expiration dates for Fabletics

In over a hundred instances in our test alone, we observed PromoCodeWatch using this technique on its coupon codes, even on codes that were invalid and those that had obviously been expired for a long time. For example, PromoCodeWatch listed for Bass Pro Shops the code "HUNT2015" which had obviously expired in 2015. Over the three dates we checked that coupon code, PromoCodeWatch continued to display this code with a green "verified" label, and its date was altered three times, pushed back each time by a few days. This made the code appear to be valid, encouraging visitors to click on it, and ensured the coupon never appeared to expire. You can see screenshots further down this article.

This is not just a lack of editorial oversight, this is obviously a proactive scheme intended to deceive consumers by PromoCodeWatch.

Posting "verified" codes for retailers that do not offer promo codes

PromoCodeWatch's intent to deceive users became crystal clear to us when we observed that they posted promo codes for 23andMe, a retailer that explicitly does not offer promo codes as a matter of store policy. We emailed 23andMe to reconfirm this fact, which they did:

Not only does PromoCodeWatch.com display 3 promo codes for 23andMe, they display them as "verified" at the top of their page, and they continuously alter the expiration dates of these promo codes so that they never expire.

Here's PromoCodeWatch's page for 23andMe taken on Jan 21, 2017:

Here's the same page a few days later on Jan 29, 2017. All 3 fake codes are still there (re-ordered, but they are the same codes) - see how all the expiration dates have been altered:

And again a few days later on Feb 3, 2017, see how the expiration dates for these 3 fake codes have been altered once again:

We struggled to think of a reason why a coupon would post promo codes for a store that explicitly does not offer codes, and, when considered along with the regularly altered expiration dates, we could only conclude that this is a practice designed to deceive shoppers into clicking on these codes and earning PromoCodeWatch revenues.

Update: On Feb 8, 2017, one day after publication of this article, PromoCodeWatch quickly removed the above three codes for 23andMe. However, it appears that PromoCodeWatch is continuing to post fake codes for many other stores. We will continue to monitor and post an updated report in the coming weeks.

Deceptive visual cues such as the green checkmark "verified" label

PromoCodeWatch.com also exploits consumers' familiarity with and trust in larger, more reputable coupon sites such as RetailMeNot. Not only does PromoCodeWatch emulate RetailMeNot's overall look and feel, the site copies RetailMeNot's well-known green "verified" checkmark. RetailMeNot posts this label next to any coupon that its staff has internally tested and verified. RetailMeNot invests heavily in actually verifying its codes, so this checkmark has meaning to many shoppers who have found working coupons on RetailMeNot.

PromoCodeWatch also utilizes this green checkmark, but they include it with all of their deals, even fake and obviously expired ones. These labels, when combined with PromoCodeWatch's auto-generated expiration dates, combine to create a compelling illusion of a trustworthy, established coupon site that currently hosts a million shoppers each month.

The problem is, almost none of their coupon codes work. It's all a big trick, and one that is netting PromoCodeWatch huge profits, profits that it is reinvesting in its improper SEO scheme to boost itself even higher in Google's results (until of course, Google does something about them).

Continuing to post and promote non-working coupon codes

Like RetailMeNot, PromoCodeWatch also displays a percentage value indicating the success rate users are experiencing with that coupon. There are a few important differences, however:

  • PromoCodeWatch displays this percentage on only a small number of its promo codes, with no clear indication of why it is not displayed in most cases
  • PromoCodeWatch does not move low percentage deals to an "unpopular" or "unlikely to work" section towards the bottom of their pages as RetailMeNot does. PromoCodeWatch keeps low percentage deals at the very top of the pages, keeping the green verified label on, and consistently updating their expiration dates so that they never expire.

In the above example, PromoCodeWatch left these two codes at the top of this page over a period of weeks, with very low success rates. They even altered the expiration dates every few days.

Posting coupon codes that are over one year old and advertising them as valid and current

We saw that PromoCodeWatch listed three promo codes for MyFonts.com: besotted, TWITTER, and THEOPIUM. MyFonts rarely offers discount codes, so we looked into this.

We checked with a representative to see if they recognized these codes; perhaps they were real codes that had recently expired. Here's what the MyFonts rep said:

Further evidence that PromoCodeWatch simply posts fake or extremely old promo codes and masks them as real, even going so far as to update their expiration dates each night.

How posting false coupon codes helps PromoCodeWatch rank better in search engines

Fake coupons designed to look real can also artificially boost PromoCodeWatch's ranking in search engines. This is because search engines like Google give higher rankings to pages with the following characteristics:

  • Google rewards pages that are full of content. Conversely, Google devalues pages that have little to no content (referred to as "thin content pages").
  • Google rewards pages with content that appears to be updated frequently (referred to as "content freshness)".
  • Google measures whether searchers click on links and spend significant time browsing a page they arrived on from a search query. Therefore, pages that encourage people to click and spend more time exploring are rewarded with higher rankings (referred to as "dwell time"). Conversely, Google punishes pages for which users quickly hit the back button to return to the search results (referred to as "bounce rate"). Websites are motivated to have a low bounce rate across its pages in order to boost their search rankings.

PromoCodeWatch, with its small staff, would struggle to keep its tens of thousands of store pages updated with real, working, tested coupon codes. So, rather than suffer the poor search engine rankings that would result from displaying empty ("thin") coupon pages (and resulting high bounce rate), PromoCodeWatch appears to be resorting to posting fake coupon codes, claiming that the codes have been “verified” and updating their fake expiration dates frequently to create the false impression that the codes are current and regularly verified.

Updating fake coupon codes with constantly altered expiration dates can improperly benefit a website in two ways. First, this can trick search engines into believing that their pages contain a high number of valid coupon codes that are constantly updated, since their expiration dates are specific and updated frequently. Second, these specific expiration dates (along with the green verified label) can trick users into thinking that these codes are real, and encourage more users to click on them. Since users frequently click on PromoCodeWatch's coupons and spend more time trying out their coupon codes (even if they are fake), search engines may reward them with higher search rankings.

At this time, Google does not have the ability to know whether coupon codes posted on websites are real or fake, so the strategy of posting fake codes and masking them as real is likely effective.

PromoCodeWatch makes false claims on its "About" page to further mislead users

On their About Us page, PromoCodeWatch claims that their mission is "to provide the most accurate, up-to-date database of promo codes online." They claim to do this by "leveraging cutting edge technology which tracks promotions in real-time."

While this is a laudable mission statement, one might find irony in the fact that PromoCodeWatch is doing the exact opposite; they are utilizing their site technology to intentionally deceive shoppers into thinking that outdated and fake promo codes are valid and accurate.

We know from our own experience that keeping an accurate and up-to-date database of coupon codes for thousands of stores is a challenging and expensive endeavor. On Dealspotr, we utilize a sophisticated system involving crowdsourcing, gamification, and rewards, along with a community of 40,000 deal posters, to accomplish this goal. Other companies like RetailMeNot have large internal staffs to keep their coupons updated.

PromoCodeWatch has just 3 employees. They do not provide any details into how their technology enables them to achieve their lofty goal of providing "the most accurate, up-to-date database of promo codes online." And, when hand-tested, 93% of the coupon codes they displayed did not work. They were old, expired, or even outright fake coupon codes.

Study methodology and key findings

Over a span of approximately six weeks, from December 2016 to February 2017, we monitored 31 pages on PromoCodeWatch. Each page was advertised by PromoCodeWatch as offering promotional codes for an individual US-based retailer.

How we selected the 31 stores for inclusion in our study:
  • PromoCodeWatch publishes a page for the retailer, and offered at least one "verified" and non-expired coupon code for that retailer during the time of the test
  • The retailer is well-known and there is significant consumer demand for coupons for the retailer. We set a floor of 5,000 monthly searches on Google for coupons, deals, or promotional codes for the store, according to data from SEMRush.com.
  • PromoCodeWatch's page for the retailer was prominently visible on search engines and was indexed and ranked within the first 3 pages on Google.com during the time of the test
How we tested the promo codes for each store:
  • For each retailer, we visited their corresponding page on PromoCodeWatch.com to obtain the current list of promotional codes for that store.
  • We included in our test any code that was listed with a "verified" indicator, and which had an expiration date listed in the future (indicating that the code was not yet expired).
  • For each code, we populated our shopping cart according to the requirements listed on PromoCodeWatch's site, and then applied the code during checkout. We made our best effort to account for any rules or exclusions listed on PromoCodeWatch's website.
Key findings:
  • Of 126 coupon codes tested from PromoCodeWatch.com across 31 retailers, only 9 provided a valid, working discount (a 93% failure rate). 117 of the codes tested returned a failure message from the merchant for being expired, invalid, or not applicable according to the directions provided on PromoCodeWatch.com.
  • All 126 coupon codes tested on PromoCodeWatch.com were presented to users as current, working coupons, each marked with a "verified" checkmark label, and each with a specific expiration date listed in the future (indicating that it was not yet expired)
  • Most concerning, however, we observed a pattern whereby PromoCodeWatch systematically updates the expiration dates for promo codes across its database. Each day, they alter the expiration dates of what appears to be thousands of expired or invalid codes, pushing them back such that they never expire. They continue to feature these codes at the top of their pages as "verified" codes with specific expiration dates in the future.

Study data: summary of coupon codes displayed by PromoCodeWatch.com

Overall, we found only 9 of the 126 coupon codes we tested to provide valid discounts, which equates to a 7% success rate. 117 of the codes we tested returned an error from the merchant website, indicating they were expired or invalid.

Below are tables summarizing the high level results of the accuracy test across all 31 retailers. The complete backup data including screenshots is available in the last section of this article under "Detailed backup for entire coupon code test of PromoCodeWatch."

Edible Arrangements Data captured on 1/21/17
Coupon codes listed for ediblearrangements.com on PromoCodeWatchResult
SAVE1911Expired
CAWH8214Expired
rtmn12131Invalid
RTMN1231Expired
SURV2015Expired
HTAG0161Not applicable
MAPC1110Expired
SAVE9912Expired
EDBL2266Worked
UNIQLO Data captured on 1/23/17
Coupon codes listed for uniqlo.com on PromoCodeWatchResult
Spring2016Invalid
42500Invalid
INES2016Invalid
KawsFebVwX2J33wInvalid
MERRY20Invalid
LUCKY8Invalid
TAKE15Invalid
Bass Pro Shops Data captured on 1/29/17
Coupon codes listed for bassproshops.com on PromoCodeWatchResult
HUNT2015Invalid
FALL2016Invalid
SPRING16Invalid
SHOP16Invalid
ARROWInvalid
FISH25Invalid
FLAT5Valid
Blue Nile Data captured on 1/29/17
Coupon codes listed for bluenile.com on PromoCodeWatchResult
VISAW2015Expired
ESSENTIAL2016Expired
AQ4KRKNKTInvalid
10EXTRA2016Expired
GEMROPE40Expired
SPECIAL20Valid
CNY75Expired
Lane Bryant Data captured on 1/29/17
Coupon codes listed for lanebryant.com on PromoCodeWatchResult
DECGIFTInvalid
DECGCInvalid
6THLANEInvalid
SV30LBInvalid
30OFFSVLBInvalid
050007035Invalid
30OFFCSLBInvalid
Tractor Supply Company Data captured on 1/29/17
Coupon codes listed for tractorsupply.com on PromoCodeWatchResult
LC4WATOInvalid
Party City Data captured on 1/27/17
Coupon codes listed for partycity.com on PromoCodeWatchResult
TREATSHIPInvalid
PC4LT7ZInvalid
PCFRCZMInvalid
PCEBEB9Invalid
JOLLY2Invalid
PCLPFR2Invalid
SAVEMOREPCWorked
PCGPU6LInvalid
TJ Maxx Data captured on 1/27/17
Coupon codes listed for tjmaxx.tj.com on PromoCodeWatchResult
ship89Expired
ship75Expired
Missguided Data captured on 1/27/17
Coupon codes listed for missguided.com on PromoCodeWatchResult
litafInvalid
20SPENDUSInvalid
heycoatsInvalid
vote30Invalid
trend40Invalid
hurry20Invalid
summer25Invalid
GIRLDCODE30Invalid
PARTY50Invalid
save12Invalid
steal3Invalid
Fabletics Data captured on 1/27/17
Coupon codes listed for fabletics.com on PromoCodeWatchResult
47468514Invalid
64455928Invalid
119446474Invalid
fkj92aInvalid
Justice Data captured on 1/21/17
Coupon codes listed for justice.com on PromoCodeWatchResult
222144277Invalid
67566612Invalid
DoorDash Data captured on 12/27/16
Coupon codes listed for doordash.com on PromoCodeWatchResult
PA18Invalid
KURAHValid
INbhTaInvalid
Gg9VDrInvalid
HH7eG2Invalid
2QoTawInvalid
5gLP7CInvalid
roLOo6Invalid
CHI497Not applicable
retailddValid
Tatcha Data captured on 1/21/17
Coupon codes listed for tatcha.com on PromoCodeWatchResult
IPSY15Invalid
FIRM2016Invalid
MASKFOURInvalid
23andMe Data captured on 1/21/17
Coupon codes listed for 23andme.com on PromoCodeWatchResult
99onlyStore does not offer promo codes
EPFXY8Store does not offer promo codes
GFPCX9Store does not offer promo codes
IT Cosmetics Data captured on 12/27/16
Coupon codes listed for itcosmetics.com on PromoCodeWatchResult
INSIDEInvalid
FSSRM15Valid
FRIENDS2015Invalid
DISCOVERInvalid
INSIDERInvalid
PRETTY50Invalid
VALENTINEInvalid
Hollar Data captured on 12/27/16
Coupon codes listed for hollar.com on PromoCodeWatchResult
JOLLYExpired
d7afcaInvalid
c6f574Invalid
SNOWBALLExpired
Tilly's Data captured on 12/27/16
Coupon codes listed for tillys.com on PromoCodeWatchResult
fs16Expired
CA4815162342Expired
SLEIGH20Expired
CA1678934I2641013Expired
226379794109567526Expired
226379794501460670Expired
far200033Invalid
MOBILE20Expired
order20Expired
SHIP16Expired
Qatar Airways Data captured on 1/27/17
Coupon codes listed for qatarairways.com on PromoCodeWatchResult
SUPER1Expired
QRHKSTUNot applicable
WINUPGRADEExpired
Albee Baby Data captured on 1/27/17
Coupon codes listed for albeebaby.com on PromoCodeWatchResult
15OFFNot applicable
LABORInvalid
DADInvalid
Forever 21 Data captured on 1/27/17
Coupon codes listed for forever21.com on PromoCodeWatchResult
SPRING30Not applicable
DENIMDAYSNot applicable
AbeBooks Data captured on 2/2/17
Coupon codes listed for abebooks.com on PromoCodeWatchResult
A79EU9GROUPONExpired
Adorama Data captured on 2/2/17
Coupon codes listed for adorama.com on PromoCodeWatchResult
12SAVINGSExpired
1LENSSAVINGExpired
120MOREOFFExpired
NGUITAR31Expired
Audible.com Data captured on 2/2/17
Coupon codes listed for audible.com on PromoCodeWatchResult
kaylin69Invalid
J5UCMK6NN2JQMInvalid
Listen5Invalid
Big Lots Data captured on 2/2/17
Coupon codes listed for biglots.com on PromoCodeWatchResult
WELCOMEExpired
Fandango Data captured on 2/2/17
Coupon codes listed for fandango.com on PromoCodeWatchResult
2SEPTMOVIEInvalid
Harley Davidson Data captured on 2/2/17
Coupon codes listed for harleydavidson.com on PromoCodeWatchResult
10297Invalid
Modells Data captured on 2/2/17
Coupon codes listed for modells.com on PromoCodeWatchResult
SHPNOWInvalid
MDLW105Valid
HOHOHO16Invalid
HolidaysInvalid
MyFonts Data captured on 2/2/17
Coupon codes listed for myfonts.com on PromoCodeWatchResult
besottedInvalid
TWITTERInvalid
THEOPIUMInvalid
Nyx Cosmetics Data captured on 2/2/17
Coupon codes listed for nyxcosmetics.com on PromoCodeWatchResult
9NYXInvalid
4NYXInvalid
Tackle Direct Data captured on 2/2/17
Coupon codes listed for tackledirect.com on PromoCodeWatchResult
FINISH17Invalid
Tempurpedic Data captured on 2/2/17
Coupon codes listed for tempurpedic.com on PromoCodeWatchResult
wf9128Invalid

Screenshots documenting programmatically updated false expiration dates on PromoCodeWatch.com

During December 2016 through February 2017, we observed a phenomenon on PromoCodeWatch.com in which expiration dates for invalid and already expired coupon codes were adjusted en masse across the site on a daily basis. We observed this across 28 of the 31 merchants we examined.

IT Cosmetics: false codes with auto-generated expiration dates

Below is a screenshot of PromoCodeWatch's page for IT Cosmetics taken on Dec 27, 2016. On this day, they display code INSIDE as verified with an expiration date of Jan 26, 2017. When tested on this day, the code did not work.
IT Cosmetics page on PromoCodeWatch.com on 12/27/16 Below is a screenshot of PromoCodeWatch's page for IT Cosmetics taken on Jan 27, 2017 (one month later). On this day, they continue to display code INSIDE as verified, but now with an expiration date changed to Feb 26, 2017. When tested on this day, the code still did not work.
IT Cosmetics page on PromoCodeWatch.com on 1/27/17 Below is a screenshot of PromoCodeWatch's page for IT Cosmetics taken on Jan 31, 2017. The code INSIDE is still displayed as verified, and the expiration date has again been adjusted to Mar 2, 2017.
IT Cosmetics page on PromoCodeWatch.com on 1/31/17

Forever 21: false codes with auto-generated expiration dates

On Jan 21, 2017, we took this screenshot of PromoCodeWatch's page for Forever 21. When we tested the displayed codes, SPRING30 and DENIMDAYS, both of these codes were invalid. They were both listed as "verified" and with expiration dates of Feb 26, 2017.
Here is the same page on PromoCodeWatch.com, one week later, on Jan 29, 2017. They continue to display the same invalid codes SPRING30 and DENIMDAYS, but this time the expiration dates for both were changed to Mar 1, 2017.
We checked this page again a couple days later, on Jan 31, 2017. On this day, again the same two invalid codes SPRING30 and DENIMDAYS were displayed, and again their expiration dates were pushed back, this time to Mar 2, 2017.
Checked again on Feb 3, 2017 PromoCodeWatch continued to display the same invalid codes for Forever 21, and again they had systematically pushed back the expiration dates for all codes to Mar 5, 2017.

UNIQLO: false codes with auto-generated expiration dates

On Jan 23, 2017, we took this screenshot of PromoCodeWatch.com's page for UNIQLO coupon codes. On this date, they displayed codes Spring2016, 42500, INES2016, and KawsFebVwX2J33w as "verified" and with expiration dates of Feb 23, 2017. When tested, all four of these codes were invalid.
On Jan 29, 2017, we checked this page again. Again, the codes Spring2016, 42500, INES2016, and KawsFebVwX2J33w were listed as "verified" but this time, their expiration dates were pushed back to Mar 1, 2017. Again, they did not work when tested.
On Jan 31, 2017, this same page continued to list the same four promo codes for UNIQLO. Again, they did not work, and this time their expiration dates were pushed back by an additional day, to Mar 2, 2017.
On Feb 3, 2017 PromoCodeWatch continued to display these four invalid codes as "verified" and again they had altered their expiration dates, this time to Mar 5, 2017.

Missguided: false codes with auto-generated expiration dates

On Jan 21, 2017, we tested PromoCodeWatch.com's page for Missguided coupon codes. On this date, they showed the codes litaf, 20SPENDUS, heycoats, vote30, trend40; all five of these codes did not work. On this day, PromoCodeWatch listed all five codes with an expiration date of Feb 26, 2017.
We tested this page again on Jan 29, 2017. PromoCodeWatch continued to display the codes litaf, 20SPENDUS, heycoats, vote30, trend40; these codes continue to return errors, however their expiration dates were all simultaneously updated to Mar 1, 2017.
When checked a couple days later on Jan 31, 2017, PromoCodeWatch's page for Missguided promo codes continued to display the same five non-working codes, and again their expiration dates were simultaneously updated to Mar 2, 2017.
For good measure, we checked this page a fourth time on Feb 3, 2017 and again we saw the same five invalid codes continued to be featured at the top of the page, with green verified marks, and again with new expiration dates of Mar 5, 2017.

Justice: false codes with auto-generated expiration dates

We tested PromoCodeWatch's page for Justice.com promo codes on Jan 21, 2017. On this day, they showed the codes 222144277 and 67566612. Both of these codes did not work when tested. Both codes were displayed as "verified" and with expiration dates of Feb 20, 2017.
A few days later, on Jan 27, 2017, we tested the same page, and found the same two codes 222144277 and 67566612. However, on this date, their expiration dates were changed to Feb 26, 2017.
On Jan 31, 2017, we found the same two codes continuing to show on PromoCodeWatch as "verified." However, again their expiration dates were changed to Mar 1, 2017.

23andMe: false codes with auto-generated expiration dates

On Jan 21, 2017, we tested PromoCodeWatch's page for 23andMe coupons. On this day, they showed the coupon codes 99only, EPFXY8, and GFPCX9. During our test, we were unable to find a coupon code input field on the 23andMe website, so we checked with a company representative from 23andMe, and we confirmed that 23andMe does not offer promotional codes at all. So these codes are in fact fake codes. On this day, these false codes were listed with expiration dates of Feb 20, 2017.
On Jan 29, 2017, we checked this page again, and again, we found the false codes 99only, EPFXY8, and GFPCX9 continued to be displayed as "verified" codes by PromoCodeWatch.com. This time, their expiration dates were adjusted to Mar 1, 2017.
On Feb 3, 2017, PromoCodeWatch continue to display these 3 fake coupon codes, and again had pushed back their expiration dates, this time to Mar 5, 2017.

Albee Baby: false codes with auto-generated expiration dates

On Jan 21, 2017, we took this screenshot of PromoCodeWatch's page for Albee Baby coupons. They showed the promo codes 15OFF, LABOR, and DAD. When tested, all three of these codes were invalid. On this day, they were listed as "verified" with expiration dates of Feb 26, 2017.
About a week later on Jan 29, 2017, PromoCodeWatch continued to display the invalid codes 15OFF, LABOR, and DAD as "verified" working coupon codes, but this time all three expiration dates were simultaneously updated to Mar 1, 2017.

Fabletics: false codes with auto-generated expiration dates

On Jan 21, 2017, we checked PromoCodeWatch's website for Fabletics coupons. On this day, they offered the following promo codes: 47468514, 64455928, 119446474, and fkj92a. On this day, all four of these codes did not work. PromoCodeWatch listed them as "verified" and with expiration dates of Feb 26, 2017.
We tested this page again on Jan 29, 2017, and PromoCodeWatch continued to display the codes 47468514, 64455928, 119446474, and fkj92a as "verified." On this day, the codes were still invalid. However, their expiration dates were all updated to Mar 1, 2017.
On Feb 3, 2017, PromoCodeWatch continued to display the same four invalid promo codes, and again 8the expiration dates had been altered to Mar 5, 2017*.

Party City: false codes with auto-generated expiration dates

On Jan 27, 2017, we tested PromoCodeWatch's promo codes for Party City. On this day, they displayed codes TREATSHIP, PC4LT7Z, and PCFRCZM, among others. All three of these codes were invalid and did not provide a working discount during our test. They were listed as "verified" with expiration dates of Feb 26, 2017.
Two days later, on Jan 29, 2017, we tested PromoCodeWatch's page for Party City again. Again, the non-working codes TREATSHIP, PC4LT7Z, and PCFRCZM continued to be displayed as "verified," however on this day, their expiration dates had been simultaneously updated to Mar 1, 2017.
On Feb 3, 2017 PromoCodeWatch continued to display these 3 invalid promo codes, and again had altered their expiration dates, this time to Mar 5, 2017.

Tatcha: false codes with auto-generated expiration dates

On Jan 21, 2017, we checked PromoCodeWatch.com for Tatcha coupon codes. They displayed the codes IPSY15 and FIRM2016. When tested, both of these codes were invalid, according to the Tatcha.com website. They were listed with expiration dates of Feb 20, 2017.
On Jan 29, 2017, we tested this same page, and found the same two codes IPSY15 and FIRM2016 still listed as "verified" and current. These codes again did not work. On this day, however, their expiration dates were both updated to Mar 1, 2017.
On Feb 3, 2017 PromoCodeWatch continued to display these 3 invalid codes, and this time had changed their expiration dates to Mar 5, 2017.

Edible Arrangements: false codes with auto-generated expiration dates

Above is a screenshot of PromoCodeWatch's page for Edible Arrangements taken on Jan 21, 2017. On this day, they listed the codes rtmn12131 and RTMN1231 with expiration dates of Feb 20, 2017. When tested, both of these codes failed to provide a valid discount.
This is the screenshot of the same page on PromoCodeWatch.com taken on Jan 27, 2017. PromoCodeWatch continued to display the invalid codes rtmn12131 and RTMN1231, but their expiration dates have been adjusted Mar 1, 2017.
Checked again on Jan 31, 2017, PromoCodeWatch continued to display the non-working codes rtmn12131 and RTMN1231, but again has adjusted their expiration dates to Mar 2, 2017.

Detailed backup for entire coupon code test of PromoCodeWatch

During December 2016, January 2017, and early February 2017, we conducted a detailed assessment of the coupon codes published on PromoCodeWatch.com across 31 popular retailers. We've summarized the results of the test in this article, and have provided screenshots from the test here.

Blue Nile promo code test data from PromoCodeWatch.com

Edible Arrangements promo code test data from PromoCodeWatch.com

MyFonts promo code test data from PromoCodeWatch.com

We asked a MyFonts representative whether they recognized these codes at all, to determine if theses are outright fake codes. Here's what they said:

Fabletics promo code test data from PromoCodeWatch.com

Forever 21 promo code test data from PromoCodeWatch.com

Justice promo code test data from PromoCodeWatch.com

Lane Bryant promo code test data from PromoCodeWatch.com

Missguided promo code test data from PromoCodeWatch.com

Party City promo code test data from PromoCodeWatch.com

Bass Pro Shops promo code test data from PromoCodeWatch.com

Tackle Direct promo code test data from PromoCodeWatch.com

Tempurpedic promo code test data from PromoCodeWatch.com

IT Cosmetics promo code test data from PromoCodeWatch.com

Qatar Airways promo code test data from PromoCodeWatch.com

Tatcha promo code test data from PromoCodeWatch.com

Tractor Supply Company promo code test data from PromoCodeWatch.com

UNIQLO promo code test data from PromoCodeWatch.com

Hollar promo code test data from PromoCodeWatch.com

Albee Baby promo code test data from PromoCodeWatch.com

AbeBooks promo code test data from PromoCodeWatch.com

Adorama promo code test data from PromoCodeWatch.com

Audible.com promo code test data from PromoCodeWatch.com

Big Lots promo code test data from PromoCodeWatch.com

Fandango promo code test data from PromoCodeWatch.com

Harley Davidson promo code test data from PromoCodeWatch.com

DoorDash promo code test data from PromoCodeWatch.com

Modell's promo code test data from PromoCodeWatch.com

Nyx Cosmetics promo code test data from PromoCodeWatch.com